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Guinness World Records is set to open its brand new UK entertainment venue at London’s iconic The O2, with an anticipated launch in late 2026.

Covering 25,000 square feet, Guinness World Records: London will bring the thrill of record-breaking to life for visitors of all ages.

The attraction will feature more than 50 official GUINNESS WORLD RECORDS™ challenges across six action-packed zones, where guests can test their skills, set records, and celebrate extraordinary achievements.

The venue will also include interactive exhibits, themed food and drink, and a dedicated retail space offering record-inspired merchandise.

The launch represents a key milestone in Guinness World Records’ evolution from a world famous publisher into a global entertainment brand.

By blending competitive socialising with the excitement of record-breaking, Guinness World Records: London will provide a completely new way for people to engage with the brand and experience the joy of making history first-hand.