Greenwich Performs Marketing

Marketing Toolkit
Promoting the festival
Promote Greenwich Performs

Sunday 30 September – Sunday 14 October 2018

visitgreenwich.org.uk/greenwichperforms

Greenwich Performs is a new festival based, in part, on the old Greenwich Festival, featuring jazz, classical music, theatre, poetry dance and outdoor events.

Running for the first two weeks of October, the festival comes at a relatively quiet time of year, where it fits well into our broader Events Strategy. Performances will be taking place at Greenwich Theatre, the Old Royal Naval College, Oliver’s Jazz Bar, Laban and the Queen’s House, among others.

We hope Visit Greenwich partners will really get behind this exciting new event and help to promote it in its first year. To help, we have developed a marketing toolkit with suggested copy, images, colours and logos that you can use across your digital channels.


 

Logos and Branding

The Greenwich Performs logotypes are a set of brand marks that can appear in a number of defined colours on any imagery/photography (providing there is sufficient contrast).

To view the Marketing Toolkit with full details on logos and branding or tow download the logo kit, click on the buttons below.

Marketing Toolkit   Download Logos

Imagery

Imagery should be used with consistency to help build a powerful brand image.

Hero images should always be full colourand where possible use a dynamic crop that conveys emotion or movement.

A selection of images can be supplied on request.
Please contact Kat Breese – kat@visitgreenwich.org.uk

Marketing Toolkit

Copy Guide
How to talk about Greenwich Performs

This set of summaries at differing word lengths will help you talk about Greenwich Performs. These may be used exactly as they are or as a guide for writing new copy.

30 Words
Greenwich Performs, a new festival based on traditional roots, launches in the heart of Greenwich this autumn, featuring music, theatre and outdoor events.
Greenwich Performs, 30 September – 14 October 2018

62 Words
Greenwich Performs, a new festival based on traditional roots, launches in the heart of Greenwich this autumn, featuring music, theatre and outdoor events.
This celebration of the arts is based in part on the old Greenwich Festival and brings together classical music, jazz, Shakespeare, children’s theatre, poetry, early music, Oktoberfest and a community Fun Palace.
Greenwich Performs, 30 September – 14 October 2018

140 Words
Greenwich Performs, a new festival based on traditional roots, launches in the heart of Greenwich this autumn, featuring music, theatre and outdoor events. This celebration of the arts is based in part on the old Greenwich Festival and brings together classical music, jazz, Shakespeare, children’s theatre, poetry, early music, Oktoberfest and a community Fun Palace.
There are special appearances by local resident Blake Morrison, who will be presenting an anthology of prose and poetry based on South East London, and Michael Frayn who will be discussing his play Here, which is being revived by director James Haddrell at Greenwich Theatre. There are organised walks in Greenwich and Greenwich Park, free recitals at the Old Royal Naval College Chapeland St Alfege church, and tours of some of most the historic houses in Greenwich.
Greenwich Performs, 30 September – 14 October 2018

233 Words
Greenwich Performs, a new festival based on traditional roots, launches in the heart of Greenwich this autumn,featuring music, theatre and outdoor events. This celebration of the arts is based in part on the old Greenwich Festival and brings together classical music, jazz, Shakespeare, children’s theatre, poetry, early music, Oktoberfest and a community Fun Palace.
There are special appearances by local resident Blake Morrison, who will be presenting an anthology of prose and poetry based on South East London, and Michael Frayn, who will be discussing his play Here, which is being revived by director James Haddrell at Greenwich Theatre.
There are organised walks in Greenwich and Greenwich Park, free recitals at the Old Royal Naval College Chapel and St Alfege church, and tours of some of most the
historic houses in Greenwich.
Greenwich Performs is very much aimed at the local community and performances are taking place at Greenwich Theatre, the Old Royal Naval College, St Alfege church, Oliver’s Jazz Bar, the Queen’s House and the Laban Building. The festival kicks off on Sunday 30 September with Handel’s Esther at St Alfege church, plus fireworks and songs from the Rock Choir
at The Point. The middle weekend sees a Fun Palace of family activities organised by Emergency Exit Arts and the festival concludes with a ballet adaptation of Dracula at Greenwich Theatre on 14 October.
Greenwich Performs, 30 September – 14 October 2018

To download the full Marketing Toolkit, click on the button below.

Marketing Toolkit

Programme
Share online

A PDF version of the full programme of events is available to view, download and print. We encourage partners to share this and have it available on their websites.

View Programme

Leaflets
Promote in print

The Greenwich Performs leaflet is a 6-page guide to the festival and includes the full programme of events.

It is available now and we encourage our partners to take a quantity to stock at their front desks and information points.

To order a quantity, please contact Kat Breese – kat@visitgreenwich.org.uk

View Leaflet